Choosing the right name for your ecommerce store is very important. A strong brand name will make it easier for you to start your business and grab the attention of your right audience. Your brand name is your biggest asset and choosing the wrong name can be the biggest mistake you might make. From the loss of income to losing brand value over time, the name of your business has a huge impact on the longevity of the business.
This is why a good BigCommerce SEO expert will always encourage their clients to choose their business name very carefully. If you are thinking about starting your own ecommerce store and you want to choose the right name, here are some tips that will help you out.
Make the Name Simple and Short
When you are choosing the name of your store, make sure that name is short and simple. It is often recommended to have a simple yet snappy name for a number of reasons. Such names are easy to remember and pronounce, so they become memorable for the clients.
Short names are also easier to fit in the headers, which makes it easier for your SEO team to rank it effortlessly. However, finding the best name could be a little difficult because there is a big chance the name that appeals to you might already be registered to some other business.
So be creative and try your best!
Choose Your Online Presence
Once you have chosen the name for your business, you need to look for a domain name. There is a chance that the name you have chosen might already be taken in a different domain, so you have to do your research right. While your preferred domain name should be “.com,” it might be difficult to obtain it.
.com is the most popular top-level domain name at the moment and it has been for a long time. Look for different options, look for a specific domain in your region if your target audience is there. If your preferred name isn’t available with .com, you can always register your domain as .store, .shop, or based on the product you are selling (e.g. .shoes, .art).
Another thing that you have to be careful about is the originality of your domain name. You need to make sure that the name you choose is legally available. Usually, business owners book a name and never make a website for it.
While there might not be any business website online, it will still be registered to a separate business. Always make sure that you check with the Patent and Trademark office of your country before applying for a domain name.
Look for inspiration in everyday life to find the name that best suits your business. While there are many online name generator tools available, using them is not a viable option. Don’t hesitate from taking help from your SEO expert, they are the best people to guide you with the name you choose and how it will impact your business in the long run.